Testing and Evaluation FAQ
to view the SiteTechnician Datasheet (pdf format).
I need a degree in computer science to
understand my SiteTechnician website
Absolutely not. Unlike website analytics
reports you may be familiar with--such
as log file reports--the message is not
obscured in cryptic data formats. SiteTechnician
website evaluation is
intended to provide the actionable intelligence
business managers and webmasters need
to make quick improvements to their websites.
View our sample
website evaluation reports to see
how user-friendly they are.
can I calculate the ROI of a "good
It costs 10 times more to attract and
acquire a customer than to retain one.
A heightened visitor experience translates
into increased opportunities for sales,
better customer relationships, and positive
word of mouth. Visitors return more often;
so, the average cost of customer acquisition
declines. An investment in good visitor
experience is also an investment in brand
image recognition and brand protection.
Comprehensive and consistent website
testing is the key to enhancing
the visitor experience.
I invest in visitor experience before
investing in marketing? Don't put
the cart before the horse. If your site
is not optimized to provide a great user
experience, don't spend money driving
traffic to that site. Independent studies
clearly show that a high percentage of
new visitors abandon sites due to technical
errors and poor website performance.
And, a single bad experience tends to
keep them away for good. Unless you can
ensure a positive visitor experience first,
you won't see the return on investment
you expected from your promotion campaigns.
In fact, an investment in site quality
often leads to better returns. A study
Good calculated that $1 spent
on advertising yields less than $5 in
incremental revenues, but $1 invested
in creating a good visitor experience
can yield over $60 in incremental revenues.
often should my website be audited?
As a rule of thumb, test your website
at least as often as you update your site's
content. This way, common problems are
found and repaired before customers notice
subscribe to WebTrends
Don't these reports supply the same information?
No. Traffic analysis tools like WebTrends
and Urchin are complementary technologies
that are useful for understanding where
your visitors come from and how they behave
on your site. However, they do not provide
they type of usability and content analysis
that SiteTechnician does. Using the two
technologies can provide a powerful solution--your
WebTrends report might indicate that a
high percentage of your site's visitors
are exiting your site from your "pricing"
page, for instance. Webtrends cannot explain
why they are exiting from that page. Could
it be that your prices are too high? Or
maybe there's a usability issue with that
page. Your SiteTechnician website
evaluation can help you better
answer the "why" question. SiteTechnician
could help you determine that visitors
are exiting from your "pricing"
page not because your prices are too high,
but because that page takes too long to
load, has accessibility problems, or contains
my extranet, or secure areas of my site
where a login is required?
No, not unless you wish to have those
areas audited-in which case you will need
to grant us that access privilege.
web technologies does SiteTechnician support?
SiteTechnician can evaluate any website,
other than those constructed primarily
DreamWeaver and other web development
tools support many of the same website
audits SiteTechnician performs? Yes,
they can perform some of the same diagnostics,
but only on a local site located on your
hard drive. SiteTechnician performs its
website evaluation on
your remote site, located on the host
machine that serves your site to the Internet.
Website development tools are great for
development, but website
testing requires the types of
specialized testing technology
I perform most of these same website tests
You could find, evaluate, purchase and
learn tools that would enable you to perform
many of these same website evaluations
yourself. You could also learn to do your
own accounting - but you probably source
that work to a specialist. Most organizations
lack the resources (time and money) to
perform the sophisticated website maintenance
work SiteTechnician performs. In most
cases, it's far more productive to outsource
this work to SiteTechnician. You don't
have to worry about purchasing and supporting
new software-SiteTechnician's website
evaluations provide the details
you need, when you need them - without
the overhead of managing the technology
my web design agency perform this service
for me? Web design agencies have
expertise in web design. SiteTechnician's
expertise is in website testing
and diagnostics. They are different disciplines,
and it is unlikely that your agency can
provide the type of ongoing website
evaluations that SiteTechnician
can. If you are paying a monthly maintenance
fee to your agency, then why does your
website continue to have so many problems?
technologies does SiteTechnician employ
to audit my website?
SiteTechnician's automated technologies work much like search engine
spiders - quickly traversing your site and identifying the usability
issues that are damaging your visitors' experiences.