SiteTechnician Is Not Right for
Every organization should
have an interest in maintaining the highest quality website possible. However,
there are several factors that can put a website at higher risk than others.
- Customers and
partners frequently access resources on your site
- If your site has
become an important resource for your customers or partners--by providing
product information, updates, event or calendar functions--congratulations!
You're already ahead of the curve, and your site is fulfilling part of
its mission. However, the more valuable your site becomes to your organization,
the more vigilant you must be in continuing to provide a great
- You invest resources
in email marketing, online advertising or search engine marketing
- If you are investing
resources in online marketing to drive visitor traffic to your site, you
need to ensure that those visitors who do respond to those pitches have
the best possible experience on your site once they "click thru."
High click thru rates are great, but visitor conversions
are even better.
- Your site offers
some type of user interactivity or transaction capability
- Whether you expect
visitors to make a purchase, subscribe to an email newsletter, complete
a form to request product information, or otherwise share some type of
personal information--then website credibility becomes
- Content updates
are made regularly
- Each time a site
is updated or content is modified, new opportunities for usability
problems are introduced.
- Multiple parties
have had a hand in your site
- If responsibility
for your site has changed hands several times in the past few years--from
one interactive agency to another, or from one internal individual to
another--it's likely that inconsistencies and problems have been introduced
along the way.
- You have a "public"
or "consumer" focused site
- Pure business to
business sites are easier to design for than consumer sites. Business
users are more likely to have hi-speed Internet access and the latest
plugins. Joe Public, on the other hand, is harder to predict. He's more
likely to be connecting at dial-up speeds, maybe surfing with images disabled,
or may even be relying on a special screen reader because he has a visual
impairment. Page load times and website accessibility
become more important in this space.
- Your site links
to many external sites--partners, vendors, resources, etc.
- Links to external
sites are hard to manage. Each time the site you link to is modified,
your links to that site are jeopardized. You could check all these links
yourself manually, but this is a tedious, time consuming and fallible
- Your site represents
a high-profile or publicly traded organization
- Publicly traded companies
always face greater scrutiny than their private counterparts, and therefore
need to be more vigilant in protecting their sites' credibility.
surest way to determine if your site could benefit
from SiteTechnician's services is to take advantage
of our free, no obligation website evaluation.
now to take advantage of this special offer.