SiteTechnician Is Not Right for Every Website

Every organization should have an interest in maintaining the highest quality website possible. However, there are several factors that can put a website at higher risk than others.

• Customers and partners frequently access resources on your site
  • If your site has become an important resource for your customers or partners--by providing product information, updates, event or calendar functions--congratulations! You're already ahead of the curve, and your site is fulfilling part of its mission. However, the more valuable your site becomes to your organization, the more vigilant you must be in continuing to provide a great user experience.

• You invest resources in email marketing, online advertising or search engine marketing
  • If you are investing resources in online marketing to drive visitor traffic to your site, you need to ensure that those visitors who do respond to those pitches have the best possible experience on your site once they "click thru." High click thru rates are great, but visitor conversions are even better.

• Your site offers some type of user interactivity or transaction capability
  • Whether you expect visitors to make a purchase, subscribe to an email newsletter, complete a form to request product information, or otherwise share some type of personal information--then website credibility becomes increasingly important.

• Content updates are made regularly
  • Each time a site is updated or content is modified, new opportunities for usability problems are introduced.

• Multiple parties have had a hand in your site
  • If responsibility for your site has changed hands several times in the past few years--from one interactive agency to another, or from one internal individual to another--it's likely that inconsistencies and problems have been introduced along the way.

• You have a "public" or "consumer" focused site
  • Pure business to business sites are easier to design for than consumer sites. Business users are more likely to have hi-speed Internet access and the latest plugins. Joe Public, on the other hand, is harder to predict. He's more likely to be connecting at dial-up speeds, maybe surfing with images disabled, or may even be relying on a special screen reader because he has a visual impairment. Page load times and website accessibility become more important in this space.

• Your site links to many external sites--partners, vendors, resources, etc.
  • Links to external sites are hard to manage. Each time the site you link to is modified, your links to that site are jeopardized. You could check all these links yourself manually, but this is a tedious, time consuming and fallible method.

• Your site represents a high-profile or publicly traded organization
  • Publicly traded companies always face greater scrutiny than their private counterparts, and therefore need to be more vigilant in protecting their sites' credibility.

The surest way to determine if your site could benefit from SiteTechnician's services is to take advantage of our free, no obligation website evaluation. Click here now to take advantage of this special offer.